Pembroke began working with the Dublin County Board in 2009 when Dublin GAA needed to secure a new sponsor. Pembroke created a sponsorship proposal, brought this to market and assisted with negotiations on behalf of Dublin GAA.
This lead to a five year sponsorship being agreed with Vodafone and the team at Pembroke has managed this relationship since.
In 2011 Pembroke played a key part in organising and promoting the successful Dublin Spring Series which attracted record crowds to Dublin National League hurling and football matches.