We began working with Dublin Zoo in February 2010 and just 12 months later the Zoo was able to celebrate a record breaking 963,053 visitors, ranking it the number one visitor attraction in the country.
Pembroke worked closely with the Zoo to develop a creative media relations programme which ensured a constant presence for the Zoo in the national media. Calendar events, new arrivals and tactical campaigns were utilised alongside a comprehensive social media strategy to ensure the profile of Dublin Zoo was elevated at all times.