In March 2009, Pembroke launched Nationwide UK (Ireland), a branch of Nationwide, the world’s largest building society, as an online savings provider in the Irish market. Following the launch, Pembroke has raised the profile of Nationwide UK (Ireland) through key staff profiling, new product announcements and a monthly savings index produced in partnership with the ESRI.
Pembroke also managed the launch of Nationwide’s first high street branch on Merrion Row in Dublin’s city centre.