Pembroke has worked with Under Armour, one of the world’s leading performance apparel brands, since 2009.
Charged with increasing the awareness of the brand in the Irish market, Pembroke helped Under Armour identify key targets in the indigenous GAA landscape and to leverage their international ambassadors in the Irish market. Under Armour is now the official baselayer partner to the Dublin football and hurling teams as well as supplying the Cork football and hurling sides.
Pembroke identified suitable Irish brand ambassadors which were utilised to promote the brand in Ireland including Rory O’Carroll, Felix Jones and Kevin McLaughlin.