We work closely with the Pembroke team and over the last few years we have put in place sponsorship campaigns that separates us from the rest. Our online activation is superb and our social media offering is engaging and interactive. We have introduced innovative match day activity to create a festival atmosphere for fans at matches and we have carefully chosen a team brand ambassadors who are leveraged cleverly to give us maximum exposure.
Everything we do is in line with our Think Beyond ethos and I have no hesitation in saying that Pembroke have been great to work with. They understand our company’s values and are always full of energy, hard work and ideas.
This is also the case with other major sports sponsorship such as the Ladies Football National League and the Cork City Marathon and as we move towards a sponsorship strategy that is looking to increase customer loyalty and retention, Pembroke will be a crucial part of this.